5 C's of Leadership in a Crisis/Downturn

  1. Communicate Daily – the #1 action – maybe even twice per day

  2. Customer/Community Support – give, give, give with no expectation of return

  3. Clean Up and Catch Up – time for spring cleaning to keep people proactive and occupied

  4. Cash, Cash, Cash – engage the entire team to help – plus info on SBA Loans (US-centric, I realize)

  5. Calm and Considerate – breathe!!