• Jonathan Goldhill

What's Your Elevator Pitch?



Here's a 4-part process to develop a killer elevator pitch for your business.

NOTE: there are 10, 30 and 60-second versions of it that you can use in the following components.

1. INTERRUPT

This refers to the 10-second version. You need to interrupt your prospects so that they will notice and pay attention to your message. This is done with an attention-grabbing headline.

2. ENGAGE

This component is your 30-second version. Here, you produce the sub-headline that engages your prospects by persuasively promising to provide them with vital decision-making information that will solve their major problem.

3. EDUCATE

This is the 60-second elevator pitch that aims to educate your prospects with significant information about how your business delivers on the promise of the headline and the sub-headline.

4. OFFER

Always end your marketing with a compelling offer. Convince your prospects to take action by making a low or a no-risk offer and seal the deal!


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