Elevator pitch – 4-part process to develop it for your business
NOTE: there are 10, 30 and 60-second versions of it that you can use in the following components.
This refers to the 10-second version. You need to interrupt your prospects so that they will notice and pay attention to your message. This is done with an attention-grabbing headline.
This component is your 30-second version. Here, you produce the sub-headline that engages your prospects by persuasively promising to provide them with vital decision-making information that will solve their major problem.
This is the 60-second elevator pitch that aims to educate your prospects with significant information about how your business delivers on the promise of the headline and the sub-headline.
Always end your marketing with a compelling offer. Convince your prospects to take action by making a low or a no-risk offer and seal the deal!